TikTok is introducing a new feature that allows them to reduce the amount of AI-made media appearing in their feeds. This move comes as the platform revealed that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is being tested over the coming weeks before a global rollout. This advancement comes amid a increase in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that almost one in 10 of the fastest-growing content creators on another major platform primarily display clips produced artificially. A large amount of this material is considered low-quality AI content, a phrase for substandard, bulk-generated content that is often absurd or bizarre.
“We know from our community that many people appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 m pieces of content are submitted to the service daily, making AI content a limited part of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the volume of artificial media they watch by using the “manage topic” option in the app and choosing AI-made media. Further subjects that currently be modified under the setting include news, style, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines require users to tag “realistic” artificially created content, and it forbids harmful AI impersonations of celebrities or emergencies. Any believable artificial content that is not labeled can be removed under its community policies.
Additionally, the service will now attach an artificially created tag to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from trying to evade the labeling process.
Educational Initiatives
TikTok is additionally establishing a $2m educational fund for professionals and groups to develop educational content about using AI responsibly. This program will benefit charitable organizations specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has justified its content review process, during controversy over proposals to lay off numerous safety staff in Britain. It is planning to cut a significant number of roles in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most harmful content ahead of it is viewed by staff. The platform announced a notable drop in disturbing and violent content handled by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is really helping us work at speed.”
